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Shunya Healthy Drink
BRIEF
Shunya is India’s only delicious herb infused, zero calorie, zero sugar drink. The brief was to position Shunya as an healthy alternative to traditional sugar filled beverages for the millenial generation by driving a social media campaign.
INSIGHT
How do you talk to a generation which doesn't take any bullsh*t? It's simple. You talk their language. A language which is simple, to the point, and engaging. A language that portrays the brand for what it is rather than what it's supposed to be.
IDEA
All natural. Zero fluff.
A positioning that reflects not only the brand but also the end user. A brand that stands apart from the sugar-coated competetion.
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